Energy Marketing Conferences held its eleventh semi-annual Retail Energy Marketing Conference at the Houston Hyatt Regency Downtown in Houston, Texas on April 2. The theme for this year’s conference was Relationships vs. Transactions, drawing more than 600 attendees as well as over 50 panelists and speakers. A recurring topic during the conference was the impact of social media on the energy industry. Several speakers and panelists agreed that a significant percentage of customers choose their electric provider based on information they find across several social media channels.
One of the highlights of every conference is the awards portion, where companies are recognized for their accomplishments during the previous calendar year in three categories; Vendor of the Year, REP of the Year and Most Innovative Marketer of the Year. The Conference has refined its nomination and selection process this year while also adding a new award for Vendors.
The winner for 2018 Vendor of the Year was the Retail Energy Supply Association (RESA). Located near Harrisburg, PA, RESA is a diverse group of retail energy suppliers across multiple states who espouse competitive retail electricity and natural gas markets. Accepting the award was Tim LoCascio, RESA’s California State Chair, who also serves as Director of Marketing & Business Planning for Liberty Power.
The 2018 REP of the Year was awarded to NRG Energy. NRG is a Fortune 500 company headquartered in West Windsor Township, New Jersey, and Houston, Texas, serving nearly 3 million residential and commercial customers through their portfolio of retail electricity brands. Accepting the award for NRG was Kelly Fay, Account Manager, National Business Development for NRG Energy.
The Most Innovative Marketer of the Year for 2018 went to Houston-based wholesale electricity provider Griddy Energy.
“This award is very gratifying for us. It’s great to bring a product that is more transparent to the consumer and to know that the way we are marketing it – which is very innovative and digital – is actually working.”Said Emily Cipes, Vice President, Operations at Griddy Energy LLC.
Cipes also agreed that social media has played an integral role in Griddy Energy’s marketing efforts.
“We use a great deal of social media because it’s very relatable to the consumer and it gives us the ability to get outside of the box.”Said Emily Cipes.
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