Electricity Sellers Aren’t Just Selling Power These Days

Homeowners interested in security systems. air conditioning repair and water purification don’t have to look too hard these days. Most likely, they can buy them from their retail electricity providers. Electricity sellers have added a wide range of services with higher profit margins to sell alongside low-margin electricity contracts, adopting the strategies pioneered by banks and gas stations to attract and hold onto customers.

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Seduce Retail Energy Customers Through Gamification

Understanding Gamification Put simply, gamification is the process of adding gaming elements to non-game contexts in order to encourage engagement and participation. Usually, this process includes a digital or online element, such as an app, and always includes a reward of some kind, whether that be social recognition, free products, or larger prizes, like the

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Suppliers vs. Brokers: Whose Customer Is It Really?

When it comes to acquiring new customers as a retail energy supplier, particularly when that customer is a commercial account, the process can be intricate. Consumers want to know exactly what they are being offered and how a third party commodity supply service can help meet their needs. Retail energy suppliers can utilize brokers as a sales channel. Since the two often play dynamic roles in the acquisition of a customer, it can often be confusing to determine who really claims ownership over the customer. The answer lies in understanding the roles of the two entities, and in understanding the difference between the relationship with the customer and the channel that handles the sale of the service.

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Lessons From Question 3 in Nevada

With more than $63 million dollars spent, Nevada Energy successfully maintained its monopoly status, denying the citizens of Nevada the right, 5 years in the future, to take control of their energy spend and future. Question 3 went down by roughly a 2-1 margin, despite the fact that, 2 years before, it had been approved by a nearly 3-1 margin.

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Big Money Defeats Question 3 in Nevada

A landmark campaign ended in a landmark defeat on Tuesday as Nevadans voted by more than two-thirds to defeat ballot Question 3. The constitutional amendment, which would have ended NV Energy’s monopoly on the state’s electricity market and created a competitive energy market, had previously passed in 2016, with more than 75 percent of voters approving the measure.

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