Homeowners interested in security systems. air conditioning repair and water purification don’t have to look too hard these days. Most likely, they can buy them from their retail electricity providers. Electricity sellers have added a wide range of services with higher profit margins to sell alongside low-margin electricity contracts, adopting the strategies pioneered by banks and gas stations to attract and hold onto customers.
Understanding Gamification Put simply, gamification is the process of adding gaming elements to non-game contexts in order to encourage engagement and participation. Usually, this process includes a digital or online element, such as an app, and always includes a reward of some kind, whether that be social recognition, free products, or larger prizes, like the
On December 3, in one of the first substantive moves to address energy competition in Arizona, the Arizona Corporation Commission held a special open meeting. The purpose of the three-hour meeting was to discuss in detail the possibility and ramifications of opening Arizona up to competitive retail energy and/or natural gas.
Total’s French retail electricity arm is on track to win 700,000 customers this year, challenging former state monopolies EDF and Engie with a low-cost, digital service it believes could mimic Uber’s success in the taxi market.
When it comes to acquiring new customers as a retail energy supplier, particularly when that customer is a commercial account, the process can be intricate. Consumers want to know exactly what they are being offered and how a third party commodity supply service can help meet their needs. Retail energy suppliers can utilize brokers as a sales channel. Since the two often play dynamic roles in the acquisition of a customer, it can often be confusing to determine who really claims ownership over the customer. The answer lies in understanding the roles of the two entities, and in understanding the difference between the relationship with the customer and the channel that handles the sale of the service.
With more than $63 million dollars spent, Nevada Energy successfully maintained its monopoly status, denying the citizens of Nevada the right, 5 years in the future, to take control of their energy spend and future. Question 3 went down by roughly a 2-1 margin, despite the fact that, 2 years before, it had been approved by a nearly 3-1 margin.
A recent report from the U.S. Energy Information Administration found that participation in retail energy choice has declined from a high of 17.2 million customers in 2014 to 16.2 million customers in 2017.
In response to the defeat of Question 3 in Nevada, the Retail Energy Supply Association (RESA) has issued a call for energy choice and accountability in the state.
A landmark campaign ended in a landmark defeat on Tuesday as Nevadans voted by more than two-thirds to defeat ballot Question 3. The constitutional amendment, which would have ended NV Energy’s monopoly on the state’s electricity market and created a competitive energy market, had previously passed in 2016, with more than 75 percent of voters approving the measure.
This is the third and final part of a three-part series examining the potential impacts if Nevada approves Question 3 on November 6, 2018.